“Moooooooommy, Activision Blizzard stole my box art!”
That is the sound coming from the back seat of the race between THQ and Activision Blizzard for best (if either is really that great to begin with) Baja game out there. According to THQ the box art may, “confuse, cause mistake, or deceive the public into believing that the Activision Game originates with or is sponsored or approved by THQ, when in fact it is not.”
I think this is a funny story. I don’t know why box art matters. Other than some mom who doesn’t know one thing from another, I would assume most people learn a little about a game before buying it. Especially the NAME of the game….
My favorite line on this subject came from Joystiq.com:
“We certainly notice the strong similarities between the two covers, but we’re sure the legal rationale for the suit will go beyond saying: “These two cars are in practically the same position on the cover, with a red car in the foreground and a blue one airborne in the background.” At least, we hope the legal arguments go beyond that.”
Hoorah Joystiq. Hoorah
You can read a copy of THQ’s complaint provided by patentarcade.com
Filed under: Legal Issues, Videogames | Tagged: Activision Blizzard, Baja, Lawsuit, THQ
